Digital Marketing
for Car Dealers
Digital Marketing for
Digital excellence, fueled by data + AI
Automotive marketing is broken. Many dealers invest substantial budgets in cookie-cutter ads that miss their target audience. Excessive markups and limited campaign oversight often lead to dealerships wasting over 50% of their spend, resulting in thousands lost each month.
Search Ads for
- Data-driven SEM laser focused on relevancy
- Capture high-intent shoppers, actively engaged in their purchase journey
Google SEM is uniquely driven by customer intent; search users enter specific terms to surface specific results. Google rewards relevancy to deliver the best possible user experience, underscoring the importance of precision-targeted campaigns that closely align with shopper intent to maximize the likelihood of conversion.
Display Advertising
- Focused on native display platforms to maximize campaign performance
- Data-driven strategies delivering personalized ad experiences to key website audience segments
Automotive display advertising has traditionally featured substantial hidden markups of over 70% and low-quality audience targeting, leading to significant waste. Dealerank’s data-driven alternative provides dealerships with a markup-free option and precise targeting, enhancing your campaign performance.
Search
Maximize SEM + SEO Synergies
Search marketing is rapidly evolving. With the rise of generative AI and zero-click results, marketers face significant changes that they need to stay ahead of. It’s now more important than ever to align your paid and organic search strategies. Paid results capture less than 1% of SERP traffic, making it crucial to maximize your organic presence. Dealerank seamlessly integrates your search efforts into one unified strategy, expanding your organic reach while systematically deploying highly relevant paid campaigns designed for maximum impact.
Real Results,
- Track campaign effectiveness with comprehensive analytics reports
- Transparent attribution to accurately measure the return on your marketing investment
Dealerank sets up regular touch points with your dedicated team to monitor performance, review A/B testing results, make adjustments to campaign strategies, and more.